About HKD / MNDWR
Earned, Not Given.
HKD / MNDWR is not just a streetwear brand. It’s a movement for those who know where they started — and where they’re going.
We design clothing for the ones who got hooked. Hooked on growth, on discipline, on building something real. From broke beginnings to millionaire mindsets, every piece we drop is made to reflect that journey.
Born from the grind, inspired by those who choose the long road — HKD stands for what can’t be faked:
Work ethic. Purpose. Vision.
What We Stand For
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Hooked on Mission — Our hook symbol isn’t fashion. It’s philosophy. Once you commit to growth, there's no going back.
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Mindwear — We design with the mind in mind. Clothes that say more than you speak.
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Earned. Not Given. — You’re not here by luck. You’re here because you chose to show up.
For The Hooked Ones
HKD is for the young hustlers, the silent grinders, the ones who trade comfort for clarity.